The Basics of Backlinking

Module three is all about building up your network of backlinks. To start building those backlinks you first need to have an understanding of what backlinks are and how they work. In today's lesson Ed outlines what you need to know and the two things you need to do in order to get ranked in Google.

Not all backlinks are created equal and Ed explains the two components that go into a correctly built backlink. There is the URL address itself and there is the actual text used to represent that link, which is called anchor text. The example that Ed demonstrates is from GuruBob's Blog and the two components are the URL link, http://www.gurubob.co and the anchor text used for the link "Guru Bob". These two components combined aid GuruBob in targeting the keyword phrase "Guru Bob" in Google.

While all backlinks are good backlinks, Ed also discusses the authority of backlinks coming into your site and how obtaining high authority backlinks can have a far greater impact on your Google rankings. The end goal of module three is to provide and create great quality content for your micro-niche and have that content be leveraged to generate high quality backlinks to your micro-niche blog.

Actions For The Day - 1. Set your timer and do ten minutes of fueling for content and information relating to your micro-niche. 2. Set your timer and do a ten minute free writing session, then put the article away for editing at a later time. 3. Spend ten minutes editing an article you wrote last week that still needs to be edited.