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  1. #11
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    2highlandgirl: Well, if all Tiaras are the same - it's a bit of a problem.
    Because if it's only Tiaras - you don't care. The problem comes if you decide to provide something additional to them.
    To that - oh well, you could either let them identify themselves somehow. Or consider selling them something else - like earpieces or rings - that fits all of the categories.

  2. #12
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    Nope doesn't matter - at the end there are people with an interest. What you are showing is the reason why they are interested.
    Rob Wilson
    -----------------------
    Life isn't a rehearsal - this is it - She'll be wearing pink pyjamas
    Must stop rehearsing.

    TC: 2006 (after the event) 2007 2008 2009 2010 2011

  3. #13
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    I would say that the traffic you get will be related to the keyword "fascinator"
    But the product you sell to them will be related to their need

    It seems in this case fascinator will be searched for by people having different needs
    - it could be then you might think of
    "fascinators for prom"
    "fascinators for weddings"
    etc..

    I am so glad I am breaking my old habit of directly associating markets with keywords now - I think the guys elsewhere on this forum jumping straight into Market Samurai and searching should stop right there and think about what the market really is.
    Last edited by Shawn Du'Mmett; 07-12-2010 at 12:52 PM. Reason: more clear
    Shawn on Twitter

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  4. #14
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    Quote Originally Posted by Shawn Du'Mmett View Post
    I would say that the traffic you get will be related to the keyword "fascinator"
    But the product you sell to them will be related to their need

    It seems in this case fascinator will be searched for by people having different needs
    - it could be then you might think of
    "fascinators for prom"
    "fascinators for weddings"
    etc..

    I am so glad I am breaking my old habit of directly associating markets with keywords now - I think the guys elsewhere on this forum jumping straight into Market Samurai and searching should stop right there and think about what the market really is.
    That would be me! I'm having difficulty breaking away from keywords and markets

    Marc

  5. #15
    When it comes to finding niches, just remember to always dig an inch across and a mile deep, and NEVER an inch deep and a mile across!

    Pete :-)
    30DC - Been here since the beginning!

    "Setting goals is essential, because if you don't know where you're going, how do you expect to get there?"

  6. #16
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    Quote Originally Posted by highlandgirl View Post
    Which do you think is correct out of these two examples:

    Market: Hair
    Niche: Dry Hair
    Micro-Niche: Dry Hair Conditioning Treatments

    or:
    Market: Beauty
    Niche: Hair
    Micro-Niche: Dry Hair
    I think the second:

    1. People share a common interest: Beauty.
    2. People interested in a particular topic: Hair.
    3. Subset of these people interested in a specific topic: Dry hair.

  7. #17
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    Quote Originally Posted by SergeyG View Post
    I think the second:

    1. People share a common interest: Beauty.
    2. People interested in a particular topic: Hair.
    3. Subset of these people interested in a specific topic: Dry hair.
    I would disagree. I would say you should be looking to target the "Dry Hair Conditioning Treatments" micro-niche.

    Dry Hair is too broad and doesn't mean anything. You can have Dry Hair Remedies, Dry Hair Causes, Dry Hair Shampoo etc. Its better to know exactly what your market want and be specific, rather than too broad. Do you think its easier to build a site and get targeted prospects to it looking for all of these things related to Dry Hair OR easier to get target traffic to a site about Dry Hair Conditioning Treatments?

    I hope this helps. You want a market that is specific. If its too broad the traffic you get will be less targeted and you will have more competitors.

  8. #18
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    Quote Originally Posted by highlandgirl View Post
    I'm also beginning to realise that many niches can result in the same micro-niche, does this matter?

    eg:

    Going to Prom: Prom Hair: Hair Pieces / Fascinator / Tiara
    Bride to Be: Bridal Hair: Hair Pieces / Fascinator / Tiara
    Wedding Guest: Guest Attire: Hair Pieces / Fascinator / Tiara?


    So if you discover a great keyword for fascinators. How do you know if your traffic is coming from the prom niche or the wedding guest niche? or is it not an issue?
    I don't see that it's an issue whether they're interested in tiaras because of proms or weddings. If you're targeting tiaras for proms, the fact that you might have people visiting your site because they're interested in tiaras for weddings is a bonus! As long as you're targeting the keywords correctly for your chosen micro-niche, you're OK. In many cases, you might, indeed, see some crossover...
    "You can't make footprints in the sands of time if you're sitting on your butt. And who wants to make buttprints in the sands of time?"
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  9. #19
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    So how do you define between a mega market and just a market, or does it not really matter much as the main point is to find 'micro-niches' at the end of the day?
    At this point I don't think it matters so much as just finding something that you think is your niche or micro niche. Once you have one or two I am sure that as we move on you will be taught to use MS to find your keywords phrases, then you will test them to see if you truly have a micro-niche.

    Then you will learn to see if your keywords are truly a micro-niche based on the number of competing pages and the amount of SEOtraffic volume for your keyword phrase and if the number of competing pages is 30,000 or less you have a Micro Niche. If the number of competing pages is 30,000 to 1 million then you have a Niche. If the number of competing pages is 1,000,000 or higher you have a Market, or Mega-Market. Challenges of the past taught that any keyword phrase with competing pages over 30,000 might be to tough to compete or rank for, at least for Challenge purposes. This is just the start. There are other factors that won't come into play until later in the challenge.

    Ben

  10. #20
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    Quote Originally Posted by badarac View Post
    I think the module did a good job of describing the differences, but the action for the day sent challengers off to use tools to drill down. I'm a long time but for the new folks I wish that Anthony would have spent a little time demonstrating how to drill down. To use his example of the "brides to be" market, how did he get from there to the interest areas, then the niches using the different tools. Even a cursory glance at that could have been beneficial.
    At what point did Anthony say to use Google and Market Samurai to complete the action step? All he said was to explore "online markets".

    Many of you are racing ahead and pre-empting the training.

    Anthony says "Don't worry too much about numbers at the moment, Just get used to the process of drilling down from a market to a niche and from a niche to a microniche"

    You don't need to use Market Samurai, and discussing the numbers that we used in last year's challenge is counter productive.

    My advice to everyone is stop over-analysing and watch the video again. Watch the video until you are sure you have grasped the concepts and then complete the action step.

    The team want you to get an overall idea of the process not to relate it to last year's training or training you *think* you might be receiving this week.

    Keep it simple and focus on the exact lesson you received!

    Lisa
    Last edited by Caro :-); 07-12-2010 at 05:37 PM. Reason: Lisa =- just taking out the references - why oh why can't people let Ed go at his pace, it's his gig not theirs?! :-(
    Lisa Hartwell on Facebook

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