For Now, Your +1′s Disappear Into a Void – So Why Bother?The real problem right now, tough, is that there are only so many buttons users can click on on any given site and unless they know where their recommendations go, chances are they won’t bother using this feature much. With +1, your friends will see your “likes” on search results pages and on your Google Profile. I doubt that there is a lot of traffic to anybody’s Google Profile today, so why would I feel inclined to add more content to it? Instead, when I send a recommendation to Facebook or Twitter, I know exactly where it goes and who sees it.
I totally agree with this except for one thing.
Google desperately need to use this as a search signal to stay relevant – this will force publishers like myselfmto make some pretty tricky decisions… Sent from my iPad