The Challenge
 
Tim Brennan <timjamesbrennan@gmail.com> wrote:

Last night we watched Julie/Julia and I can’t tell you how much of an impact that film has made. Although it is perhaps the exact opposite kind of film that I normally enjoy, it has been an amazing light bulb moment for me.

The best way I can describe is in GTD terms (Getting Things Done). David Allen talks about the “natural planning model” and the way that before we can accomplish anything we first have to establish purpose and vision. I have recently practiced this with amazing results when renovating our house by making a treasure map on the wall of clippings from interior design magazines. Yet, when it comes to internet marketing I very, very rarely visualize my intended outcome.  

Frank Kern has done some videos showing his swanky lifestyle – and that is definitely a powerful vision of something to aim for, however, the Julie/Julia film actually tells the story of how someone leads a market….. with a blog! That really appeals to me and I don’t think I have ever actually watched a movie that tells that story before. 

The closest thing to it was the book tribes – which had the same effect on me (in audio book form) – it made me want to sit down at the computer and become a market leader. Even though Ed said in Manchester 09 that it is never too early to do video on your blog (that should have been a clue of things to come), I’ve never allowed myself to get stuck in and led a market. I had the rule that before you lead a market, you have to test a market.

This years Challenge is the best ever because for ages I have wanted to practice market leadership during the testing stage.

Despite being one of the most annoying films I’ve ever watched I will be watching Julie/Julia on a regular basis (if not semi-regular). 

Thanks Ed! The Challenge 2010 is in another league.

Sent from my iPhone

Posted via email from Ed’s posterous


 
  • Garydotgray

    A very cool Awesome testimonial. It’s on my to do list right there with to read the book “Getting Things Done” lol

  • Louis Slabbert

    I watched Julie and Julia a few seeks ago as a way of trying to show my girlfriend of what it is that I keep myself busy with…
    It was a success to a degree, as she fell asleep half way through.

    I agree with you Tim that it is an inspirational story and definitely a brilliant example of Market Leadership.

    One thing that seems to be important is that your partner supports your efforts. (even if they don’t understand why you’re doing it..)

    Another movie that always inspires me is “Field of Dreams” with the awesome quote: “if you build it, they will come”

  • Anonymous

    I used the example of one persistent blogger – succeeding .. in my last blog post – it’s a good lesson to know about .. it was a one liner comment to the film poster .. but it said it all “Theatrical release poster – Julie & Julia .. one persistent blogger (Julie Powell), now respected author, food journalist .. with a film under her belt …” I just didn’t use the words Market Leadership – but the thought was there!